Business Excellence in Retail

The Excellence in Retail Award celebrates the businesses that turn everyday shopping into unforgettable experiences — bringing products to life and creating moments of delight for customers across Aotearoa.

This award honours retailers who go above and beyond to deliver exceptional service, innovative products, and creative in-store or digital experiences that set them apart. From charming boutique stores to major retail giants, it recognises those who transform transactions into genuine connections and lasting impressions.

Who qualifies?
Open to retail businesses of any size, it shines a spotlight on those who achieve strong sales performance, market growth, and customer loyalty — all while fostering innovation and investing in the growth and development of their teams.

Winning this award is more than a mark of retail excellence — it’s a celebration of your passion, your people, and your dedication to turning every interaction into something special. Now is your moment to step into the spotlight, share your story, and show how your business is redefining retail in Aotearoa. Inspire, connect, and lead — and let your success be celebrated.

Examples of Retail industries include (but are not restricted to)
Buying – Selling – Manufacturing of goods and services – Supermarket – Grocery – Specialised Food Retailing – Car/Motor Vehicle Retailing – Convenience Store – Online Retail

Below are the specific category questions you will need to answer

What are the distinctive and standout features of your product offering?

How have you adopted new technologies or practices to improve customer experience and meet customer needs?
Describe how these improvements have driven revenue growth for the business. 

How has your marketing or brand positioning improved your performance and growth?

How do your support services contribute to a positive online customer experience? 

What ethical or environmental sustainability approaches has your business adopted in your operations?

Apply here